{"id":2584,"date":"2026-04-02T15:31:00","date_gmt":"2026-04-02T14:31:00","guid":{"rendered":"https:\/\/hostelpekarna.eu\/?p=2584"},"modified":"2026-04-03T10:45:32","modified_gmt":"2026-04-03T09:45:32","slug":"hop-na-srecanju-konzorcija-slovenia-green-2026","status":"publish","type":"post","link":"https:\/\/hostelpekarna.eu\/sl\/hop-na-srecanju-konzorcija-slovenia-green-2026\/","title":{"rendered":"HOP na sre\u010danju Konzorcija Slovenia Green 2026"},"content":{"rendered":"\n

Vodja Hostla Pekarna Maja Stoporko in organizatorka za stike z javnostmi na MKC Maribor \u017diva Mijatovi\u0107 sta se udele\u017eili prvega sre\u010danja \u010dlanov Konzorcija Slovenia Green 2026. Sre\u010danje je pod naslovom Kako vplivne\u017ei in uporabniki spreminjajo marketing potekalo v \u017dalcu.<\/strong><\/p>\n\n\n\n

\u017dalec, natan\u010dneje Ekomuzej hmeljarstva in pivovarstva Slovenije, je v \u010detrtek, 2. aprila 2026, gostil prvo sre\u010danje \u010dlanov Konzorcija Slovenia Green 2026. Udele\u017eili sta se ga tudi vodja Hostla Pekarna Maja Stoporko<\/strong> in organizatorka za stike z javnostmi na MKC Maribor \u017diva Mijatovi\u0107<\/strong>.<\/p>\n\n\n\n

Dogodek se je za\u010del s predavenjm Od navdiha do potovanja: kako vplivnostni marketing spreminja destinacijski marketing. Predavanje je vodila Tja\u0161a Bogelji\u0107, direktorica podjetja za inovativni marketing Media Cirkus in specializirane agencije za vplivnostni marketing Webfluential Slovenia.
Na predavanju je poudarila odgovore na vpra\u0161anja, kot so kako se vloga vplivne\u017eev v turizmu spreminja in kaj napovedujejo novi trendi, katere modele sodelovanja lahko destinacije vzpostavijo z vplivne\u017ei, zakaj so podatki klju\u010dni pri izvajanju vplivnostnega marketinga in kak\u0161ne prilo\u017enosti prina\u0161ajo napredne tehnologije, umetna inteligenca in analitika.<\/p>\n\n\n\n

Sledilo je predavanje \u0160pele Dolinar, strokovnjakinje za marketing in odnose z javnostmi v turizmu, soustanoviteljiice portala glamping.si ter ustvarjalke zgodbe Chateau Ram\u0161ak. \u0160pela Dolinar trenutno tudi aktivno sodeluje pri razvoju in promociji Jasna Natur Resorta. Na predavanju Od objave do razervacije so udele\u017eenci med drugim izvedeli, kako v praksi izbiramo influencerje (mikro vs. ve\u010dji, pomen prave publike), kako postaviti sodelovanje, ki je win-win (brief, pri\u010dakovanja, pravice uporabe vsebin) in katere so najpogostej\u0161e napake pri sodelovanju z influencerji.<\/p>\n\n\n\n

Kot primer dobre prakse sodelovanje z vplivne\u017ei in ustvarjalci digitalnih vsebin je bil na sre\u010danju predstavljen Turizem Bohinj. Strokovnemu delu je nato sledil \u0161e vodeni ogled celotnega muzeja. Predstavili so tudi ponudno aktivnosti, kot sta preizku\u0161anje interaktivnega do\u017eivetja \u00bbZvari svoje pivo\u00ab in spoznavanje \u00bbzelenega zlata\u00ab z VR o\u010dali.<\/p>\n\n\n\n

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Vodja Hostla Pekarna Maja Stoporko in organizatorka za stike z javnostmi na MKC Maribor \u017diva Mijatovi\u0107 sta se udele\u017eili prvega sre\u010danja \u010dlanov Konzorcija Slovenia Green 2026. Sre\u010danje je pod naslovom Kako vplivne\u017ei in uporabniki spreminjajo marketing potekalo v \u017dalcu. \u017dalec, natan\u010dneje Ekomuzej hmeljarstva in pivovarstva Slovenije, je v \u010detrtek, 2. aprila 2026, gostil prvo sre\u010danje […]<\/p>\n","protected":false},"author":4,"featured_media":2585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novice"],"yoast_head":"\nHOP na sre\u010danju Konzorcija Slovenia Green 2026 - Hostel Pekarna<\/title>\n<meta name=\"description\" content=\"Del kolektiva Hostla Pekarna se je udele\u017eil prvega sre\u010danja \u010dlanov Konzorcija Slovenia Green 2026, ki je potekal v \u017dalcu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hostelpekarna.eu\/sl\/hop-na-srecanju-konzorcija-slovenia-green-2026\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOP na sre\u010danju Konzorcija Slovenia Green 2026 - 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